A Marketing Framework for Small Business

After nearly 2 decades on the corporate marketing side, leading digital content strategy and social media at places like Target and JCPenney, helping brands like Disney, ESPN, HBO, Comcast and more... I've compiled the most relevant course for small businesses trying to develop a brand without the big corporate budget.
I've helped brands go viral in the biggest moments - the Superbowl, the Emmys, NBA Draft, etc - sometimes with little or no budget - all because we stayed true to the strategy. And this course will help you develop a strategy that's right for your business, budget, and financial goals.

Meet Sean

I've been incredibly lucky to work with some of the biggest brands and names in the world, launching new products and brands for the last 2 decades.
As I began my own agency in 2021, I kept getting the same questions from small business owners - "What do I even post?", "What if I only have a small budget?", "How can I measure social media success?"
This course is the culmination of all those questions - for a fraction of the cost if you were to bring in a consulting agency.
This course is designed to help you develop the right strategy, message, and activation plan that's best suited for your business and budget!

From Business Objectives to Marketing KPIs

This course starts with the bottom line: what are you trying to accomplish with your sales team? From there, we develop Marketing KPIs to best measure the impact - going beyond just social media "likes" to measure success.

Customize Your Plan w/ Guided Worksheets and Exercises

Each of the 6 modules includes various exercises and worksheets you can do on your own time to "right-size" this program to your business.
From fun "brand voice" exercises to content strategy worksheets, this course will take you from "what do I post" to a 3-month strategy in just a couple hours!

Measuring Success

At the end of this program, you'll have the tools to assess the impact of your marketing - and a scorecard to measure success or find areas for improvement.

Utilizing AI (In a SMART way)

Don't worry, this isn't a "let AI manage everything" course... we all know that could lead to disaster! BUT, there are smart ways to leverage AI to help enhance your content planning (and mkae your life easier!) - This course will help you develop prompts that stay true to your strategy.

September $99 Launch Special: Use "september" in checkout for $80 off the regular price ($179)

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